Branding & Design
Branding and graphic design from Halifax, Nova Scotia: visual identity, logo design, art direction and practical brand assets for your team.
Halifax based · Working globally. Available throughout Nova Scotia, Montreal and Toronto.
What your scope can include
Brand discovery
Discovery around the business, audience, positioning, and existing brand materials.
Visual direction
A visual direction with references and a clear reason behind the design choices.
Identity elements
Identity elements such as logo, typography, colour, and image direction as scoped.
Design applications
Design applications for the touchpoints that matter to your project.
Files and guidance
An agreed set of templates, final files, and usage guidance.
Review and handoff
A structured review process and handoff for the people who will use the identity.
Who it’s for
You are launching, refreshing a brand or bringing scattered materials into one recognisable direction.
How we work together
Find what should be recognised
We learn what the business stands for, where the current identity falls short, and what the new work needs to communicate.
Establish a direction
We develop a focused creative direction and explain the choices before expanding it across applications.
Make the identity work
We design and refine the agreed elements, checking them in the actual contexts where the audience will see them.
Give the team the tools
We deliver the approved assets and usage guidance so the identity can remain coherent as new work is created.
Explore a brand direction
Good to know
What makes the work a good fit?
Small and medium businesses preparing to launch, clarifying an existing identity, or bringing inconsistent materials into one clear direction. You need design your team can use beyond a single presentation. Copying another business or designing a logo without considering how it will be used. Good decisions need a clear brief and feedback from the people responsible for the brand.
Do we need a complete rebrand?
Not necessarily. We review what is working and what is causing confusion. The scope might be a focused refresh, a set of missing applications, or a new identity.
Can you work within our existing brand?
Yes. Existing guidelines can provide the starting point for campaign creative, templates, and other design work. We flag any gaps or practical limitations before producing the assets.
What will we receive?
The agreed scope lists the identity elements, design applications, file formats, and guidance included. We choose outputs around how your team and production partners will use the work.
Are fonts and image licences included?
We identify any third-party assets used and clarify licensing responsibilities before final handoff. Your team should know which files it owns, which assets need a licence, and how they can be used.